ATTENTION: manufacturers
Is Your Marketing Helping You Win - or Giving Your Competitors an Opening?
You have a website. You're doing some marketing. You may have a CRM, run ads, work on SEO, send emails, and post on social. But are all those pieces actually working together to generate qualified opportunities?
Take the free Manufacturing Marketing Scorecard to find the gaps in your digital marketing system—and see where you should focus next.
28 questions. 7 critical areas. Personalized results.
THE PROBLEM ISN'T A LACK OF TOOLS
You Have Plenty of Marketing. But Is It Actually Working?
Most established manufacturers and equipment companies aren't starting from zero.
You already have a website. You're probably doing some SEO. Someone handles social media. You may be running ads or sending emails. Sales has a CRM—or at least somewhere they're supposed to track leads.
The problem is that those pieces don't always work together.
Leads come in, but nobody can confidently say what happened to them.
The website gets traffic, but you don't know which pages generate opportunities.
Marketing reports clicks and impressions while leadership wants to know what's producing business.
Content gets published inconsistently because nobody owns the process.
Sales, marketing, and customer information live in disconnected systems.
Competitors may be outranking you for valuable searches, and nobody is tracking it.
The question isn't whether you're doing marketing. It's whether your marketing is operating as a system.
READY TO GIVE US A TRY?
Find the Gaps Before You Spend More Money on Marketing
The Manufacturing Marketing Scorecard gives you a quick, practical look at the digital systems that should be helping your company generate, capture, follow up with, and measure opportunities.
You'll answer 28 straightforward questions about what's actually happening inside your company.
No marketing trivia. No trick questions. No digging through analytics before you can finish.
When you're done, you'll see where your foundation is strong—and where something may be getting in the way.
See How Your Marketing Performs Across 7 Critical Areas
We'll assess the systems that should be working together to turn your online presence into measurable business opportunities.
Search & Online Visibility
Can the right buyers find you when they don't already know your company's name?
Lead Capture & Sales Follow-Up
When someone raises their hand, does that opportunity reliably make it to the right salesperson—and can you see what happened next?
Reputation & Trust
When a prospect researches your company, does what they find reinforce that you're the company they should trust?
Website
Can prospects find what they need, take the next step, and can your team actually manage the site?
Lead Generation
Are your digital channels consistently producing qualified inquiries?
Content & Communication
Does your company consistently stay visible and demonstrate its expertise?
Reporting & Systems
Can you connect marketing activity to leads, opportunities, and sales without piecing together five different reports?
These are the same seven areas evaluated by the 28-question scorecard.
Don't Just Take a Quiz. Get a Score You Can Use.
When you finish, you'll receive your Manufacturing Marketing Score, plus individual results for all seven areas.
You'll see where your marketing falls into one of three levels:
SIGNIFICANT PROBLEMS
There are meaningful gaps that deserve attention.
IMPORTANT GAPS
Many of the right pieces are there, but inconsistencies may be limiting results.
STRONG FOUNDATION
The fundamentals are working and you're ready to focus on optimization and competitive advantage.
Ready to get started?
Built for Companies That Build or Sell Complex Products and Services
The Manufacturing Marketing Scorecard was created for established B2B companies where marketing has to do more than generate clicks.
It's especially relevant for:
Manufacturers
Utility equipment companies and upfitters
Equipment sales and rental companies
Industrial service companies
Heavy construction and field service businesses
Especially if you're responsible for marketing, sales, business development, operations, or company growth and find yourself asking:
“How do we know what's actually working?”
We're Builders, Too
At Sans Terra, we work with equipment companies, manufacturers, and industrial businesses that often come to us looking for help with one problem.
A website problem.
An SEO problem.
A lead problem.
A CRM problem.
A reporting problem.
But those problems rarely exist by themselves.
A website can't produce measurable growth if leads disappear after they submit a form. More traffic doesn't help if the right buyers can't find what they need. A CRM can't tell you what's working if marketing and sales aren't connected.
That's why we look at the whole system.
The Manufacturing Marketing Scorecard is designed to help you do the same.
No Time to Take the Quiz?
Let us handle everything. We have over 30 years experience working with manufacturers and their marketing departments to increase leads and brand awareness through better structured websites and online presence.
Or! If you would prefer, feel free to call or text us anytime at <a href="tel:+16517581281">(651) 758-1281</a> or email us at <a href="mailto:[email protected]">[email protected]</a>.